Suppose an initial attempt at factor analysis provided the following eigenvalues (see text): a. Create a scree

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Suppose an initial attempt at factor analysis provided the following eigenvalues (see text):

a. Create a scree plot.

b. How many factors would you suggest be used in a subsequent factor analysis?

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Exploring Marketing Research

ISBN: 978-1305263529

11th Edition

Authors: Barry J. Babin, William G. Zikmund

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Question Posted: Sep 27, 2018 10:23 AM

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Suppose an initial attempt at factor analysis provided the following eigenvalues (see text): a. Create a scree

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a You scree plots based on which ...View the full answer

Exploring Marketing Research

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