The government market is obviously an extremely large one, yet it is often slighted or even ignored
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One reason some firms tend to ignore the government market is because of the great number of heterogeneous target markets which have different procedu...View the full answer
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Related Book For 
Basic Marketing A Marketing Strategy Planning Approach
ISBN: 978-0078028984
19th edition
Authors: William D. Perreault Jr., Joseph P. Cannon, E. Jerome McCarthy
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