Using the same data as given earlier, examine the same research question by contrasting the low and
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Using the same data as given earlier, examine the same research question by contrasting the low and high “oldskool” groups. To do this, recode Oldskool into a new variable that includes only those respondents in the low and high group (i.e., discard the middle group). Use logistic regression to obtain the results. Interpret your findings and compare to those obtained from discriminant analysis.
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Related Book For
Exploring Marketing Research
ISBN: 978-1305263529
11th Edition
Authors: Barry J. Babin, William G. Zikmund
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