Why wouldnt a producer of toothpaste just lower the price of its product rather than offer consumers

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Why wouldn’t a producer of toothpaste just lower the price of its product rather than offer consumers a price-off coupon?
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Basic Marketing A Marketing Strategy Planning Approach

ISBN: 978-0078028984

19th edition

Authors: William D. Perreault Jr., Joseph P. Cannon, E. Jerome McCarthy

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