Question: Definition What do you understand by the term macro-environment? Use examples to illustrate the importance of this macro-environment to the marketing management of an organisation

Definition What do you understand by the term ‘macro-environment’? Use examples to illustrate the importance of this macro-environment to the marketing management of an organisation with which you are familiar.

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What do you understand by the term macro-environment? Use examples to illustrate the importance of this macro-environment to the marketing management of an organisation with which you are familiar.

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