1. Do you believe Wal-Mart is engaging in predatory pricing with its $4 generic drug program? Why...

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1. Do you believe Wal-Mart is engaging in predatory pricing with its $4 generic drug program? Why or why not?

2. Do you think that predatory pricing laws should be amended to exclude prescription drugs? Explain.

3. If you owned a pharmacy next door to a Wal-Mart store, what strategies could you try in order to compete? Would you match their prices if possible, or would you find other ways to add value? What could a small pharmacy like yours offer customers that Wal-Mart’s might not? 

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Marketing

ISBN: 978-1439039427

11th edition

Authors: Charles W. Lamb, Joe F. Hair, Carl McDaniel

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