1. What does Steve mean when he refers to tours and events as planting seeds? 2. Describe...
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1. What does Steve mean when he refers to tours and events as “planting seeds”?
2. Describe Vans’ pyramid strategy. How does it protect the brand?
3. How does Steve’s hands-on approach to events and promotion benefit the company?
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1 Planting seeds for Vans VP Steve Van Doren means ...View the full answer
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Aysha Ali
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