1. What type of consumer product is TerraCycle’s plant food: convenience, shopping, specialty, or unsought? Why? 

2. Go to www.terracycle.net and look at the types of products the company sells. Describe their product mix. How wide is it? Which basic product lines does it sell? How long are they?

3. Do you think that product line extension or product line contraction would make more sense for TerraCycle at this stage of the company’s growth? Why?

4. How well do TerraCycle’s bottles perform the four packaging functions discussed in this chapter? Compare TerraCycle’s products to Miracle-Gro’s (www.scotts.com). Do you think TerraCycle’s package design distinguishes its products well enough from those of the industry giant, or are they similar enough to cause customer confusion?