As an entrepreneur, you know that innovation will play a huge role in your new business. With your team, brainstorm briefly to define what your new business will be—let the sky be your limit. Then create a short outline that defines the various types of innovations—continuous, dynamically continuous, and discontinuous—and give examples of each. Which innovation type would be the easiest when starting out? Which innovation type brings the greatest reward? Which innovation type ultimately makes the most sense for your new business?