Firms go to great lengths to develop new product ideas. Sometimes new ideas come from brainstorming, in
Question:
Firms go to great lengths to develop new product ideas. Sometimes new ideas come from brainstorming, in which groups of individuals get together and try to think of as many different, novel, creative, and, it is hoped, profitable ideas for a new product as possible. With a group of other students, participate in brainstorming for new product ideas for one of the following (or some other product of your choice):
a. An exercise machine with some desirable new features
b. A combination shampoo and body wash
c. New type of university
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Then with your class screen one or more of the ideas for possible further product d...View the full answer
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Related Book For 
Marketing Real People, Real Choices
ISBN: 978-0134292663
9th edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
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