Assume that you are a member of the marketing department for a firm that produces several brands
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Assume that you are a member of the marketing department for a firm that produces several brands of snack foods. Your assignment is to develop recommendations for consumer and trade sales promotion activities for a new low- fat, low calorie, high protein snack food. Develop an outline of your recommendations for these sales promotions. In a role-playing situation, present and defend your recommendations to your boss.
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Related Book For
Marketing Real People, Real Choices
ISBN: 978-0134292663
9th edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
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