Choose a partner from the class and go together to interview the owner or manager of several small businesses in your city. Ask them what their promotional objectives are and why. For example, are they trying to inform, persuade, or remind customers to do business with them? Also determine if they believe they have an awareness problem or whether they need to persuade customers to come to them instead of competitors. Ask them to list the characteristics of their primary market, the strengths and weaknesses of their direct competitors, and how they are positioning their store to compete. Prepare a report to present in class summarizing your findings.