Describe the four globalization strategies representing levels of involvement for a firm: exporting, contractual agreements, strategic alliances,

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Describe the four globalization strategies representing levels of involvement for a firm: exporting, contractual agreements, strategic alliances, and direct investment.

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Marketing Real People, Real Choices

ISBN: 978-0134292663

9th edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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Question Posted: Jul 20, 2018 10:05 AM

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Describe the four globalization strategies representing levels of involvement for a firm: exporting, contractual agreements, strategic alliances,

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A firm deciding to go global must determine the level of commitment it is willing to make to operate ...View the full answer

Marketing Real People, Real Choices

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