What are the arguments for standardization of marketing strategies in the global marketplace? What are the arguments
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What are the arguments for standardization of marketing strategies in the global marketplace? What are the arguments for localization? What are some ways a firm can standardize or localize its marketing mix?
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Advocates of standardization argue that the world has become so sm...View the full answer
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Related Book For 
Marketing Real People, Real Choices
ISBN: 978-0134292663
9th edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
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