Describe the level of involvement and the involvement factors likely to be associated with buying a new

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Describe the level of involvement and the involvement factors likely to be associated with buying a new computer. Do you think Apple’s Web site at www.apple.com simplifies or complicates the process for the average consumer? Explain.

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Marketing

ISBN: 978-1439039427

11th edition

Authors: Charles W. Lamb, Joe F. Hair, Carl McDaniel

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Question Posted: Feb 07, 2020 10:18 AM

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Describe the level of involvement and the involvement factors likely to be associated with buying a new

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The limited decisionmaking I would say represents the highest level of involvement I believe that th...View the full answer

Marketing

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