Determine which global market(s) is most attractive for your service. Will you target a single country or

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Determine which global market(s) is most attractive for your service. Will you target a single country or an economic community? Describe your reasoning.

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Marketing Real People, Real Choices

ISBN: 978-0134292663

9th edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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