Disinter mediation is becoming more commonplace in the service industry, often eliminating a customers interaction with, for
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Disinter mediation is becoming more commonplace in the service industry, often eliminating a customer’s interaction with, for example, bank tellers or upermarket clerks. How does this lack of interaction affect the customer’s experience? How does this lack of interaction affect a firm’s ability to provide superior customer service?
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Disinter mediation means removing the middleman and thus eliminating the need for customers to ...View the full answer
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Related Book For 
Marketing Real People, Real Choices
ISBN: 978-0134292663
9th edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
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