Explain the differences between a push strategy and a pull strategy

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Marketing

ISBN: 9781264218752

16th Edition

Authors: Roger Kerin, Steven Hartley, William Rudelius

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Question Posted: Jan 17, 2024 02:00 AM

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Explain the differences between a push strategy and a pull strategy

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In a push strategy a firm directs the promotional mix to channe...View the full answer

Marketing

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