Question: For this assignment you are going to act as a manual version of a software program that conducts sentiment analysis. Select a sample of comments

For this assignment you are going to act as a manual version of a software program that conducts sentiment analysis. Select a sample of comments (between three and five that do not contain any explicit words or expressions) created by users in response to a specific brand’s post on Facebook page. Copy the comments down and categorize the sentiment within each comment as “positive,” “negative,” or “neutral.” Include what specific elements of each comment most clearly support your categorization of it (e.g., use of punctuation, context,inclusion of specific words, use of slang). What insights should a marketing manager responsible for the related brand take away from these comments? 

Step by Step Solution

3.39 Rating (158 Votes )

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock

Sentiment analysis is a process of identifying a followers attitude towa... View full answer

blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related Product Marketing Questions!