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How does Philip Morris handle the sensitive issues associated with marketing tobacco? What kind of information does its web site

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How does Philip Morris handle the sensitive issues associated with marketing tobacco? What kind of information does its web site at http://www.philipmorris.com/ provide about smoking and its negative effects on health? How do you think Philip Morris is able to justify such marketing tactics? After checking around the site, do you think that approach makes the company more or less trustworthy?

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On its website PM claims to be targeting adult customers and boosting brand loyalty …View the full answer


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Marketing

Marketing

ISBN: 978-1439039427

11th edition

Authors: Charles W. Lamb, Joe F. Hair, Carl McDaniel

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Question Posted: February 07, 2020 10:16:21
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