In this chapter, we talked about how firms do strategic, functional, and operational planning. Yet, some firms

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In this chapter, we talked about how firms do strategic, functional, and operational planning. Yet, some firms are successful without formal planning. Do you think planning is essential to a firm's success? Can planning ever hurt an organization? Provide examples to illustrate your statements.

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Marketing Real People, Real Choices

ISBN: 978-0134292663

9th edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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