Question: For this discussion, please create an original, 250-word minimum post in response to the questions below. You must include 1 source outside of your course

For this discussion, please create an original,

For this discussion, please create an original, 250-word minimum post in response to the questions below. You must include 1 source outside of your course text, and this source must be cited using APA style. 1. Chapter 3 discusses the importance of strategic, functional, and operational planning. Yet, some firms are successful without formal planning. o Do you think planning is essential to a firm's success? o How does planning help a company focus on its goals and objectives? 2. Chapter 3 also introduces the external environment in which business functions. o How does the external environment affect marketing planning? 3. This week you were also introduced to the Boston Consulting Group (BCG) Growth-Market Share matrix. o What is the purpose of this management tool? State one pro and one con on its effectiveness in helping managers make decisions

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