To arrive at the final price(s) for your offering(s):

1. You considered your customers and competitors and set three possible prices. Now, modify those three prices in light of:

(a). Pricing considerations for demand-, cost-, profit-, and competition-oriented approaches described in this chapter, and

(b). Possibilities for discounts, allowances, and geographical adjustments.
2. Perform a break-even analysis for each of these three new prices.
3. Choose the final price(s).