What do you think is the role of Hallmarks Web site ( www.hallmark.com ) in the companys

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What do you think is the role of Hallmark’s Web site (www.hallmark.com) in the company’s integrated marketing communications plan? What seems to be the marketing function of the site? Do you think the site is effective?

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Marketing

ISBN: 978-1439039427

11th edition

Authors: Charles W. Lamb, Joe F. Hair, Carl McDaniel

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Question Posted: Feb 07, 2020 11:31 AM

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What do you think is the role of Hallmarks Web site ( www.hallmark.com ) in the companys

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Marketing

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