What is a marketing plan, and how does it differ from a business plan?
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What is a marketing plan, and how does it differ from a business plan?
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The marketing plan is a document that identifies where the organization is now where it want...View the full answer
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Related Book For
Marketing Real People, Real Choices
ISBN: 978-0134292663
9th edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
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