Question: What is a marketing plan, and how does it differ from a business plan? What is a mission statement? What is a SWOT analysis? What

  1. What is a marketing plan, and how does it differ from a business plan?
  2. What is a mission statement? What is a SWOT analysis? What role do these play in the planning process?
  3. What is a strategic business unit (SBU)? How does strategic planning differ at the corporate and the SBU levels?

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