What is the new-product strategy development stage in the new-product development process?

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ISBN: 9781264218752

16th Edition

Authors: Roger Kerin, Steven Hartley, William Rudelius

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Question Posted: Jan 16, 2024 04:00 AM

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What is the new-product strategy development stage in the new-product development process?

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Newproduct strategy development is the first stage of the newproduct process that defines the role f...View the full answer

Marketing

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