What other two or three data collection approaches to measuring the success of a web advertising campaign

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What other two or three data collection approaches to measuring the success of a web advertising campaign might be fruitful in providing more meaningful data than just clicks?

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Marketing Real People, Real Choices

ISBN: 978-0134292663

9th edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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Question Posted: Jul 20, 2018 10:42 AM

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What other two or three data collection approaches to measuring the success of a web advertising campaign

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Table 42 provides a good starting point for you to select an ...View the full answer

Marketing Real People, Real Choices

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