What profit-based pricing approach should a manager use if he or she wants to reflect the percentage

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What profit-based pricing approach should a manager use if he or she wants to reflect the percentage of the firm’s resources used in obtaining the profit?

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Marketing

ISBN: 9781264218752

16th Edition

Authors: Roger Kerin, Steven Hartley, William Rudelius

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Question Posted: Jan 16, 2024 04:00 AM

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What profit-based pricing approach should a manager use if he or she wants to reflect the percentage

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Marketing

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