What variables might be used to segment these consumer markets? (a). Smartphones. (b). Frozen pizzas. (c). Breakfast

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What variables might be used to segment these consumer markets?

(a). Smartphones.

(b). Frozen pizzas.

(c). Breakfast cereals, and

(d). Soft drinks.

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Marketing

ISBN: 9781264218752

16th Edition

Authors: Roger Kerin, Steven Hartley, William Rudelius

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Question Posted: Jan 17, 2024 02:00 AM

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What variables might be used to segment these consumer markets? (a). Smartphones. (b). Frozen pizzas. (c). Breakfast

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When segmenting consumer markets there are several key types of variables which are usually considered These include 1 Demographic Variables These may include age gender income level marital status ed...View the full answer

Marketing

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