Which medium in the table to the right has the lowest cost per thousand (CPM)?

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Marketing

ISBN: 9781264218752

16th Edition

Authors: Roger Kerin, Steven Hartley, William Rudelius

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Question Posted: Jan 17, 2024 02:00 AM

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Which medium in the table to the right has the lowest cost per thousand (CPM)?

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The medium with the lowest cost per thousand CPM is digital advertising What is CPM CPM or cost per thousand is a common metric used in advertising to ...View the full answer

Marketing

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