In a study of the denomination effect, 150 women in China were given either a single 100

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In a study of the “denomination effect,” 150 women in China were given either a single 100 yuan bill or a total of 100 yuan in smaller bills. The value of 100 yuan is about $15. The women were given the choice of spending the money on specific items or keeping the money. The results are summarized in the table below (based on “The Denomination Effect,” by Priya Raghubir and Joydeep Srivastava, Journal of Consumer Research, Vol. 36). Use a 0.05 significance level to test the claim that the form of the 100 yuan is independent of whether the money was spent. What does the result suggest about a denomination effect?

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Mathematical Interest Theory

ISBN: 9781470465681

3rd Edition

Authors: Leslie Jane, James Daniel, Federer Vaaler

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