Question: Explain how you plan to gain awareness for your product(soft drink). Discuss your integrated marketing communications (IMC) plans including advertising, sales promotions, public relations, personal

Explain how you plan to gain awareness for your product(soft drink). Discuss your integrated marketing communications (IMC) plans including advertising, sales promotions, public relations, personal selling, and social media. Answer the following prompts as part of your response.

What kind of promotional channels will you use? Describe in detail.
How do you plan to gain market share with a limited promotional budget?
How will you determine if your promotional campaign is working?
Give an estimate on what you will need to budget annually.

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To create awareness for our soft drink product well employ an integrated marketing communications IMC strategy leveraging various channels effectively Heres a breakdown of our approach 1 Advertising W... View full answer

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