Explain how you plan to gain awareness for your product(soft drink). Discuss your integrated marketing communications (IMC)
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Question:
What kind of promotional channels will you use? Describe in detail.
How do you plan to gain market share with a limited promotional budget?
How will you determine if your promotional campaign is working?
Give an estimate on what you will need to budget annually.
Related Book For
Advertising & Promotion An Integrated Marketing Communications Perspective
ISBN: 978-0070891302
5th Canadian Edition
Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla
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