Two large shopping centers have competing home-improvement discount stores, Riteway (R) in one center and Cashmart (C) in the other. Every week, each store chooses one, and only one, of the following means of promotion: TV, radio, newspaper, or mail. A marketing research company provided the following payoff matrix, which indicates the percentage of market gain or loss for each choice of action by R and C (we assume that any gain by R is a loss by C, and vice versa):

(A) Locate the saddle values.

(B) Find optimal strategies for R and C.

(C) Find the value of the game.

Transcribed Image Text:

R TV TV 0 Radio 1 Paper -1 Mail 1 C Radio Radio Paper Mail -2 -2 1 0 1 2 0 2 2 N 3 3 1 2