Most magazines offer enormous subscription deals for college students. For example, Time magazine offered a one-year subscription for $29.95, when the cover price was $3.95 per issue. This was an 85 percent discount.

a. Why do magazines offer special deals to students?

b. How would your answer change if you were told that most subscribers get enormous discounts, and that Time’s subscription revenue does not cover its costs?

c. What is a likely reason why magazines sell their subscriptions so cheaply?