Starting in 2017, ESPN and Turner are paying the National Basketball Association $24 billion over nine years
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Starting in 2017, ESPN and Turner are paying the National Basketball Association $24 billion over nine years for the rights to broadcast games. That’s a 160% increase over the previous contract. What effect would you expect this deal to have on advertising rates and the number of commercials, and why?
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The increase in broadcast rights represents an increase in t...View the full answer
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