The accompanying table presents market share data for the U.S. breakfast cereal market. Company Market share Kellogg.................................................28%
Question:
The accompanying table presents market share data for the U.S. breakfast cereal market.
Company Market share
Kellogg.................................................28%
General Mills...........................................28
PepsiCo (Quaker Oats)...........................14
Kraft........................................................13
Private Label...........................................11
Other.........................................................6
a. Use the data provided to calculate the Herfindahl-Hirschman Index (HHI) for the market.
b. Based on this HHI, how would you describe the market structure in the U.S. breakfast cereal market?
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a The HHI is 28 2 28 2 14 2 13 ...View the full answer
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