Giving customers what they want, Starburst candy will produce limited edition bags of All Pink a. Does
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Giving customers what they want, Starburst candy will produce limited edition bags of “All Pink”
a. Does the news clip imply that Starburst’s goal is customer satisfaction and not profit maximization?
b. What would happen to Starburst if it didn’t focus on maximizing profit, but instead focused its production and pricing decisions to
“give customers what they want”?
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