Figure 6-2 shows part of a guide for an interview. How might an interview guide differ when a group interview is to be conducted?

Figure 6-2

Transcribed Image Text:

Interview Outline Interviewee: Interviewer: Name of person being interviewed Name of person leading interview Location/Medium: Appointment Date: Office, conference room, or phone number Start Time: End Time: Objectives: What data to collect On what to gain agreement What areas to explore Reminders: Background/experience of interviewee Known opinions of interviewee Agenda: Introduction Background on Project Approximate Time: 1 minute 2 minutes Overview of Interview Topics to Be Covered Permission to Record 1 minute Topic 1 Questions Topic 2 Questions 5 minutes 7 minutes Summary of Major Points Questions from Interviewee Closing 2 minutes 5 minutes 1 minute General Observations: Interviewee seemed busy probably nesd to call in a few days for follow-up questions because he only short answert. PC was turned off-probably not a regular PC user. gave Unresolved Issues, Topics Not Covered: He needs to look up sales figures from 1999. He raised the isrue of how to handle returned goods but we did not have time to discuss. Interviewee: Date: Questions: Notes: When to ask question, if conditional Question: 1 Answer Yes lask for a report an my product line weekly. Have you used the tracking system? If so, how often ? Observations Seemed orcious-- may be overestimating usage frequency. If yes, go to Question 2 Question: 2 Answer What do you like least abart the System? Sales are shown in units, not dollars. Observations System can sholu sales in dollars, but user does not know this.