An article in the Wall Street Journal noted that, Options traders appeared to be taking a bullish

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An article in the Wall Street Journal noted that, “Options traders appeared to be taking a bullish approach to Target” because during the previous day they purchased 68,000 calls on the company’s stock, but only 27,000 puts. What does a “bullish approach” mean? Why do the data on options purchases indicate that traders were taking a bullish approach?

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