Lets say you work for a company that makes prepared breakfast cereals like corn flakes. Your company
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Let’s say you work for a company that makes prepared breakfast cereals like corn flakes. Your company is planning to introduce a new hot breakfast product made from whole grains that would require some minimal preparation by the consumer. This would be a completely new product for the company. How would you propose forecasting initial demand for this product?
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Forecasting initial demand for a new product is a complex task that involves both quantitative and qualitative methods Here are some steps I would pro...View the full answer
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Related Book For 
Operations And Supply Chain Management The Core
ISBN: 9781264098378
6th Edition
Authors: F. Robert Jacobs, Richard Chase
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