Accurate forecasts are needed throughout the value chain, as illustrated in Exhibit 9.1, and are used by
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Accurate forecasts are needed throughout the value chain, as illustrated in Exhibit 9.1, and are used by all functional areas of an organization, such as accounting, finance, marketing, operations, and distribution.
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EXHIBIT 9.1 The Need for Forecasts in a Value Chain Preproduction Services Goods and service demand • Market share, revenue, and profit Brand and category demand ● ● Gaining a Customer • Education/training needs Salesperson targets and incentives • New designs, changeovers, and technology trends Financing needs Support and General Management Processes • Production forecasts Productivity, quality, and performance rates and trends Equipment failure rates Employment trends and skills • Economic trends Supplier performance and trends . Value Creation . Value-Creation Processes Measurement and Feedback Keeping the Customer Postproduction Services • Call center volume and timing • Installation, maintenance, and field repair demand • Transportation demand • Warranty/claim trends • Field and call center service training
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Gaining a Customer Forecasting helps in predicting the demand for goods and services It aids in estimating market share revenue and profit potential F...View the full answer
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Related Book For
Operations And Supply Chain Management
ISBN: 9780357131695
2nd Edition
Authors: David A. Collier, James R. Evans
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