A car manufacturer has designed a special edition version of its popular two-door coupe. This special edition

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A car manufacturer has designed a “special edition” version of its popular two-door coupe. This special edition has increased horsepower compared to the standard model and a sports suspension. Which dimension of the customer utility function is particularly emphasized with the special edition coupe?

a. Performance

b. Fit 

c. Price 

d. Timing

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Operations Management

ISBN: 9781260547610

2nd International Edition

Authors: Gerard Cachon, Christian Terwiesch

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