Question: A national restaurant chain has just opened a sit-down location at Chicagos OHare International Airport. Next to the sit-down location, it has also established a

A national restaurant chain has just opened a sit-down location at Chicago’s O’Hare International Airport. Next to the sit-down location, it has also established a “to-go” section where travelers can purchase premade sandwiches and salads, as well as drinks and snacks. Which dimension of the customer utility function is particularly emphasized with the “to-go” section?

a. Performance

b. Fit

c. Price

d. Timing

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