A company that produces protein bars used different forecasting techniques to predict demand for its protein bars. The actual demand and the forecasted demand for cases of protein bars using the two different forecasting methods are presented in the following table:

1. Compute MAD for the results of each forecasting method. Which one is more accurate?

2. Compute MSE for the results of each forecasting method. Which one is more accurate?

3. Compute MAPE for the results of each forecasting method. Which one is more accurate?

4. As a forecaster, what factors would lead you to choose one forecasting error measure over the other two?

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Month 6. 8. 97 80 82 54 81 88 89 86 80 95 77 89 62 84 93 89 84 74 76 79 Actual Demand 86 90 68 82 96 99