Compare telemarketing to the use of field sales personnel for relationship management purposes.

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Operations Management A Supply Chain Process Approach

ISBN: 978-1483383064

1st edition

Authors: Joel D. Wisner

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Question Posted: Apr 27, 2018 01:33 AM

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Compare telemarketing to the use of field sales personnel for relationship management purposes.

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Telemarketing refers to salespeople who use the telephone to identify potential new customers Te...View the full answer

Operations Management A Supply Chain Process Approach

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