Question: Consider the following five operations: constructing a luxury cruise ship, operating a casual dining restaurant, staging a professional sports match, manufacturing a patented drug, and

Consider the following five operations: constructing a luxury cruise ship, operating a casual dining restaurant, staging a professional sports match, manufacturing a patented drug, and rescuing stranded animals from a flooded area. Now consider the following grid, which indicates five positions marked A, B, C, D, and E. Each of these positions indicates differing levels of tangibility and operation types: INTANGIBLE: Pure Service Degree of tangibility of product TANGIBLE: Pure Good Production

Match each of the five operations to its most appropriate position (A through E) on this grid, using each position only once.

INTANGIBLE: Pure Service Degree of tangibility of product TANGIBLE: Pure Good Production and Service Project Incident Management Management Management Management Event

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Two criteria are used by the grid to classify operations Product tangibility This describes whether an operation results in a tangible good or an inta... View full answer

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