Consider the following four situations: negotiating a lease for drilling oil, drilling for oil, refining fuel from oil, and transporting fuel orders to retail locations by tanker trucks. Now consider the following grid, which indicates four positions marked A, B, C, and D. Each of these positions indicates differing levels of tangibility and con- trol over an operation's external environment:

Match each of the four points on the grid to each of the five operations proposed, assuming each grid location can be used only once.

Transcribed Image Text:

INTANGIBLE: Pure Service Degree of tangibility of product TANGIBLE: Pure Good LOW Degree of control over environment HIGH