Discuss the term, profitable customer and why it is so important when segmenting customers, or designing marketing
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Discuss the term, "profitable customer" and why it is so important when segmenting customers, or designing marketing campaigns.
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A profitable customer is a person household or company that over t...View the full answer
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Shristi Singh
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Operations Management A Supply Chain Process Approach
ISBN: 978-1483383064
1st edition
Authors: Joel D. Wisner
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