What is customer lifetime value, and how can it be used in the design of marketing initiatives?

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Operations Management A Supply Chain Process Approach

ISBN: 978-1483383064

1st edition

Authors: Joel D. Wisner

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Question Posted: Apr 27, 2018 01:32 AM

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What is customer lifetime value, and how can it be used in the design of marketing initiatives?

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Customer lifetime value CLV can be used to segment customers based on their current and p...View the full answer

Operations Management A Supply Chain Process Approach

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